Many small business owners beg the question, “is it important to invest in SEO for small business owners?” Well, considering all of the benefits of SEO and the impact that it has on your overall web presence, then yes. Search engine optimization (SEO) is one of the greatest investments that small business owners can make.
Similar to how your money gains value over time through investing in a 401K plan, investing in SEO creates long-term value to your website. There are many reasons why investing in SEO for small businesses is recommended. In order to grow your small business and expand your brand to new markets, you must be relevant online. And to be relevant online means to maximize your SEO.
Here are a few reasons why all small business owners should be investing in SEO.
An SEO Strategy Works
Google processes approximately 3.5 billion searches on a given day. That’s a lot of searches. With this kind of volume, there is no debating that the rankings on Google’s search engine results pages offer an increasingly valuable opportunity for your business to gain more website traffic.
With every organic search conducted on the major search engines, the greater the opportunity there is for driving traffic to your website. By investing in local SEO, your ratings will increase within the specific area where your business is located. Local users conducting a search using key terms that are relevant to your business will find you first!
The User Experience
Good SEO brings new opportunities to light for your small business by vastly improving the user experience. A crucial factor to consider when building your business website is to ensure that it’s mobile-friendly. Most people conduct research, communicate, gather information, and entertain themselves using their cell phone devices.
Smartphones, tablets, laptops, and desktops are all of the electronic devices that your website must be responsive to. However, when creating the layout for your website via a desktop computer, you must also create the layout for the cellphone and tablet display. Your website should be functional, easily navigational, and visually appealing on all digital devices in order to maximize the user experience.
By investing in local SEO, you’re putting your small business on the map. This will dramatically increase conversion rates, turning potential customers into loyal customers.
Search Engine Rankings Makes You Credible
Roughly 80% of web users focus solely on organic search results rather than paid ads. When considering making a purchase online or in-store, most people will conduct research before making a decision. This means that when a user is conducting research on a product or service online, they’re more likely to choose the highest-ranking businesses.
The high-ranking businesses show that they are credible, trustworthy, and successful. Most people are more inclined to do business with a successful company rather than an unsuccessful one. So in order to maintain an image of success, your website must rank on the search engine results pages.
Google’s algorithms are constantly changing and evolving. This also affects website ratings. One day, you can be at the very top of the search engine results pages. On the other hand, you could find yourself appearing in the middle or bottom after just a few days. In order to continue staying on top, you must maintain your investment in SEO before so that you can continue to outrank competitors.
By investing in a solid SEO strategy, then you will outrank competitors, drive more traffic to your website, and increase sales.
SEO Will Always Be Relevant
As long as we live in a world that is controlled virtually, then SEO will always be a factor. More and more businesses are adapting to the culture of digital marketing. With quality digital marketing efforts comes more business opportunities to arise.
It’s pretty much guaranteed that no one will ever go back to the simple days of phone books, the Rolodex, and handwritten letters to get a message across. Nowadays, everything is done online. This is not changing anytime soon, which is why investing in SEO is highly recommended. Improving your SEO means improving your website. And since people place significant merit on a business’s only presence, then you must ensure that your website is up to par with the masses’ expectations.
Investing in SEO means investing in the future of your small business. iDig Digital is your one-stop-shop for all of your digital marketing, social media marketing, web design & development, branding, and SEO management needs.