To be a successful small business, you need to be relevant online. Everything that we do collectively is generated, managed, and organized via the Internet. The internet is our all-in-one source of communication, information, data management, and entertainment. Our business world simply would not be what it is today without the Internet. Because of this, search engine optimization (SEO) has become a crucial element in growing a small business online. “But, what is the best SEO for a small business?” you may ask. Well, the best SEO involves the right tools.
Without the proper SEO tools, it’s impossible to conduct keyword research, competitor analysis, track search rankings, track website traffic, identify technical problems, and implement effective content marketing techniques. There are so many SEO tools on the market, so it makes it that much more difficult to decide which ones will work best for your local business.
In this guide, you’ll learn about some of the most effective SEO tools that are available to all small business owners. With these business SEO tools at your disposal, the sky is the limit for how big your small business can grow. Anyone conducting a local search for a product or service that is relevant to your small business will see your business name displayed right at the top of the search landing pages.
Google Analytics is a powerful SEO analytics tool. It’s completely free to use and once installed on your website, you’re then able to report on which digital marketing tactics will drive the most website traffic. This tool also helps you to determine which marketing methods will generate more leads and sales conversions, how visitors will use your website, what type of content is preferred, and the list goes on and on.
Google Analytics provides a multitude of SEO services, managing the search engine rankings of your target keywords, social media content, and local SEO rankings.
Google Search Console
Formally known as Google Webmaster Tools, Google Search Console is Google’s free SEO tool. After you’ve set up an account, you’ll receive Google alerts to notify you if Google identifies errors on your website. It also enables you to view key status reports for keyword rankings, number of times your website shows up in the search results, number of clicks her keyword, and your website click-through rate.
You can link your Google Search Console to Google Analytics to unveil even more SEO tools. For instance, you can review more in-depth reports on keyword rankings, impressions, click-through rates, and landing page rankings.
Google My Business
Every single small business should have a well-established “Google My Business” profile. It helps your business to rank higher on the search engine while also providing contact information, location information, and customer reviews and testimonials.
Google My Business is basically a free and indispensable tool that every local business should be using. If you don’t have a Google My Business profile, then your business name will be much more difficult to locate on the search engines and fewer people will be aware of your existence.
Moz Local is an incredible SEO tool that enables you to quickly audit website citations. Local “map” rankings factor citations as a crucial element to your SEO. A citation is a mention of your business name, address, and phone number on another website. A local directory website for businesses, like Yelp or Bing Local, is a perfect example of these citations.
If you’re missing any important directories, then it could be drastically affecting your search engine rankings in a negative way. With Moz Local, you can review these issues and fix them so that you remain consistent across all local directories.
Screaming Frog is an SEO tool that’s set apart from others because of its free SEO Spider tool feature that allows you to conduct a technical SEO audit of your website. After downloading the tool, you just type in your website’s domain name and crawl the subdomains.
In just a few minutes. You can review all of your web pages from a detailed audit report. You can see meta tags and error status codes that have been negatively impacting your SEO rankings and take the necessary steps towards fixing them.
How Do I Create An SEO Strategy With SEO Tools?
The most effective method for creating an SEO strategy is to leave it to the professionals. As a small business owner, it’s completely understandable to want to control every aspect of the business. Whether it’s day-to-day tasks and client outreach or business account management and website optimization, there are simply not enough hours in a day to handle everything.
By placing your trust in a reputable SEO agency, you’re relieving yourself of a lot of stress. Proper SEO management takes a lot of time and energy out of someone’s day, and chances are, you don’t have that kind of time. Take the time to consider your options on how you’d like to conduct your SEO efforts and choose a reliable, qualified, and dedicated SEO team to handle the workload.
The SEO company that you hire should specialize in digital marketing, social media marketing, content marketing, web designs, logo designs, branding, and SEO management. iDig Digital is your one-stop-shop for all of your SEO and marketing needs. Visit your services page to learn more!